Evrika–KAMAZ — Corporate Dealer Website
Corporate website for an official KAMAZ dealer in Surgut. Vehicle catalog, online service booking, leasing calculator, CRM integration. First dive into B2B financing and working with strict brand guidelines.
Table of Contents
What We Built
A dealer site that doesn’t look like an Excel price list. Trucks and special equipment catalog, online service booking (no morning phone queues), leasing applications, and CRM integration.
Context of the Era
2010: B2B brands move distribution online; manufacturers demand brand guide compliance; leadgen shifts from phone to forms.
Business Insights
- Online applications and service booking reduce call‑center load.
- CRM integration improves conversion and response time.
KAMAZ provided an excellent brand book and structure requirements. With good guides, development runs on rails — less taste wars, more delivery.
Highlights
- Leasing calculator with real rates and payment schedule.
- CRM integration: no lost leads, managers respond on time.
- Catalog with sensible filters — not “scroll 40 pages.”
Results
Lessons
- In B2B auto, sales are a process and the site is its dispatcher.
- A clear brand book doubles delivery speed.
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