Hit-Effect — Marketing Agency
Own marketing agency focused on SEO, PPC, and full‑cycle digital promotion. Entrepreneurship experience on the marketing side of digital.
Table of Contents
Project Context
After years shipping client web projects, it became obvious many clients needed not just a solid site, but effective distribution.
In 2017 I stepped into entrepreneurship and launched Hit‑Effect, a digital marketing agency.
Positioning
Specialization
Core services:
- SEO — organic acquisition from search
- PPC — Google Ads and Yandex.Direct
- Full‑funnel marketing — from audit to outcomes
Target customers:
- SMBs needing online acquisition
- Site owners with poor traffic and conversions
- Companies burned by previous vendors
Value Proposition
Outcome‑oriented:
- Transparent reporting (traffic, leads, sales)
- Tie to business metrics, not “top positions”
- Conversion‑centric approach vs “just SEO”
Technical edge:
- Strong web‑dev background to fix technical blockers
- Analytics integration and goal tracking
Services and Process
SEO
Technical: site audit, fix errors, performance, indexing, mobile.
Content: keyword research and clustering, on‑page optimization, new content, internal linking.
Links: competitor analysis, ethical link building, authoritative publishers.
PPC
Google Ads and Yandex.Direct: search, display/RSYA, remarketing, Shopping for e‑commerce; A/B ad tests, bid/budget control, negative keywords, landing optimization.
Analytics & Reporting
Google Analytics / Yandex.Metrica, events and goals, e‑commerce tracking, multi‑touch attribution; weekly/monthly reporting wired to KPIs.
Challenges
- Results take time (3–6 months) — set expectations and educate.
- Algorithm changes — track, adapt, iterate.
- Competitive market — differentiate with outcomes, not vanity metrics.
Results & Takeaways
Hit‑Effect was a valuable entrepreneurship milestone that deepened my business perspective and reinforced that marketing and distribution matter as much as engineering.
Business skills: company building, service economics, sales and client success, end‑to‑end delivery.
Marketing skills: SEO/PPC expertise, analytics, vertical variety (B2B/B2C/e‑comm), funnels and journeys.
For future roles: product and engineering leadership benefit from a marketing‑driven mindset, building with acquisition and monetization in mind.