Psy-Sound — Binaural Beats Audio Editor

The Idea

Not a player of pre‑made “brain beats,” but a full editor: build your own programs, modulate frequencies, mix tracks, export however you like.

Context of the Era

2009: hype around binaural beats, but marketing beats code. Desktop still alive, but the market already pivoted to web and mobile stores.

Business Insights

• Product without marketing = hobby. Channels matter more than perfect features.
• “Heavy desktop” lost to lightweight distribution even then.

What Was Built

• Generators for beats, noise, envelopes; track mixing.
• Real‑time monitoring; export to WAV/MP3.
• Profiles (sleep/focus/relax), presets, smooth envelope transitions.

Outcome

Product done. Marketing — zero. Competitors built the same, loudly and at scale. Money and fame went to those who knew how to buy traffic.

Lessons

• Code is 20%. The rest is audience, message, channels.
• For consumer products, marketing should start before code.
• The cash register is the most honest feedback. Silence is an answer too.