PVS‑Studio Conference Engine — Landing Automation

Project Context

PVS‑Studio participates in conferences globally (CppCon, NDC, dotNext, meetups, webinars, expos). Volume: 20–30+ events per year.

Each event needed a separate landing: event info, PVS‑Studio participation, lead capture form for booth/demo, speakers, CTAs, CRM integration.

Pain points:

• ❌ 3–5 dev‑days per landing
• ❌ Code duplication and drifting bases
• ❌ Hard global updates across pages
• ❌ Marketing team blocked on devs

Goal

Build a single engine to create landings in minutes, keep design/UX consistent, empower marketers to create pages via admin, centralize leads, and update everything in one place.

Solution

Architecture

Admin (Django) → Conference model → Template engine (Jinja2) → Dynamic landing → Lead capture → CRM integration.

Developers ship the engine + templates; marketers fill data in admin; pages are generated automatically.

Features

• Components for agenda, speakers, CTAs
• Configurable forms and lead routing
• Theming and branding consistency
• Analytics hooks

Results

• Time‑to‑page cut from days to minutes
• Consistent UX across events
• Marketing self‑serve; devs focus on core tasks

Lessons

Invest in platforms, not copies. Centralize content and logic; empower non‑devs; keep the engine small and templates flexible.