Sociogenetics — Own Web Studio

In Short

I set up a studio, leased an office, built a team, and shipped custom projects for businesses and government. Everything was on track until 2014 reality hit.

Context of the Era

2012–2014: regional studios thrive, custom work beats boxed software, gov projects go digital — but geopolitical risks are very real.

Business Insights

• Concentration on one large client is a risk.
• Sales and marketing are the core of a studio, not a side quest.

What We Did

• Corporate portals, 1C integrations, complex business logic.
• Gov systems by spec (I love clear requirements and predictable deadlines).
• A separate line — projects for Siemens (under NDA; high quality standards).

Pain Points

• A single “eternal” client is still a risk. There are no eternals.
• Sales/marketing are not side quests — they’re the business.

Lessons

• Diversification isn’t a textbook word; it’s a habit.
• Code quality matters, but without sales it’s just beautiful code.
• People matter. A team absorbs shocks better than any “anti‑crisis” plan.