Dry Law — Corporate Magazine Website for Penetron
Magazine site for Penetron Group (2012). HTML5 reader with 3D page flipping (no Flash!). Design task: balance a strict corporate brand book with a manager’s request for elegance.
Table of Contents
Idea
Build an online magazine reader that works on iPad (hi, Steve), looks like a real magazine, and doesn’t turn the browser into a shovel.
Context of the Era
2012: Flash fades, HTML5 rises, iPad becomes a brand showroom. A “wow” reader without plugins was a strong differentiator.
Business Insights
- Visual effects boost engagement and brand recall.
- “Works on iPad” in 2012 was a real competitive edge.
How We Solved It
- HTML5/CSS3 instead of Flash. Smooth flip at 60 fps — not magic, just care.
- Responsive layout and touch controls — demo‑ready at exhibitions without prayer.
- Balanced brand book and “we want it pretty”: neat typography, corporate blue without conflict.
Best feedback: “wow, this is definitely not Flash?”
Results
Lessons
- A good brand book helps; a bad one hinders. This one helped.
- Animations are not decoration — they’re part of the language. Use with measure.
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